Digital Strategy

Video Production

Ad Buy Management

Ad Optimization

about this project

Pass the Chicken entrusted Reach Us Marketing with their social media advertising and website management. As a thriving food truck in New Braunfels, we’ve helped them achieve consistent revenue growth and attract a high rate of first-time customers, ensuring a steady stream of loyal patrons.

Case Study Summary: Pass the Chicken

The Pass the Chicken campaign was centered on driving first-time customers to this thriving New Braunfels food truck while building a loyal customer base through a dynamic digital presence. Our strategy positioned Pass the Chicken as the go-to spot for delicious and unique comfort food, capitalizing on its mobile convenience.

With the challenge of increasing awareness in a competitive food truck scene, our team crafted a targeted social media strategy and developed a user-friendly website that highlighted the menu, location schedule, and customer reviews. We deployed consistent advertising campaigns across Facebook and Instagram to attract first-time visitors and encourage repeat business.

The campaign delivered impressive results. Pass the Chicken saw steady revenue growth and a significant increase in first-time customer visits. The food truck’s social media platforms became a hub for customer interaction, with highly engaged audiences eagerly awaiting updates and promotions.

By combining compelling content with strategic advertising, this campaign showcased the effectiveness of hyper-localized digital marketing for small businesses.