Branding & Design

Web Design

Digital Strategy

Video Production

Ad Buy Management

Ad Optimization

Email Campaign

Copywriting & Storytelling

about this project

This client gave Reach Us Marketing full control over the digital marketing strategy. We filmed and edited over 90 pieces of content, provided media training sessions, and deployed the created content through digital marketing advertising platforms including Facebook, Instagram, Twitter and Tik-Tok.

Case Study Summary: Gerry Visconti for Mayor

The Gerry Visconti for Mayor campaign centered around two primary goals: increasing voter engagement and turnout, and raising awareness about the city's major commercial development issues. Gerry's campaign stood for "Common Sense for the People" and positioned him as the leader needed to tackle pressing local issues like public safety at Revere Beach and the challenges of overdevelopment.

Facing the challenge of running against an incumbent mayor with established name recognition, our team was tasked with elevating Gerry’s profile and message through a powerful and targeted digital strategy. We deployed a comprehensive social media content campaign across Facebook and Instagram, showcasing Gerry's leadership style, his focus on community-driven solutions, and his down-to-earth personality. These platforms allowed us to engage the community effectively, bringing attention to both Gerry's candidacy and the critical local issues at stake.

The results exceeded expectations. Our strategic social media blitz garnered an impressive 1.89 million impressions across the town, driving record voter turnout. We also saw significant improvements in poll numbers, thanks in part to our highly successful fundraising efforts and the organic reach of our content. The campaign was a resounding success in raising Gerry's visibility and cementing him as a formidable candidate in a politically challenging environment.

In the process, our agency learned how to navigate a highly competitive political atmosphere, leveraging digital media to amplify Gerry’s voice. The most successful aspect of the campaign was the social media blitz, which dominated the local conversation, proving the power of strategic online engagement in modern political campaigns.