We begin every interaction with a full strategy session. We discuss the area demographics, key issues, past voting history, identify key voting blocks, and develop a strategy that draws a clear line to winning your election.

We often like to spend a full week with the candidate in the thick of the campaign to both capture content and begin media training for future public speaking opportunities as well as refine the strategy and timeline moving forward.

All content captured during the media week is then edited and structured to fit the strategy we have developed. Those edited videos are then deployed across our selected digital media platforms (mostly social media) in ad-buying form. Regardless of your current follower count or local presence, we make sure thousands of your prospective voters begin to see your content.

As the campaign progresses, we will monitor all the content we have deployed and begin optimizing the campaign using our own internal KPIs. We then begin to trim down the campaign to our top-performing content to ensure your campaign is effective and efficient.

Unlike businesses, political campaigns must have the ability to react to current events and potentially pivot strategies when new information is introduced. The speed at which we react and the scale at which we can deploy that reaction can often be a game changer in any level of political campaign.